Innovations

Media that moves with the health journey.

Activation

Extend brand activation across the full portfolio, channel mix, and patient journey.

Performance

Improve performance from discovery to NBRx with measurable, journey-aligned engagement.

Utility

Make every experience more useful with embedded tools, guidance, and next steps.

Connection

Unify HCP and DTC efforts around the same patient journey and outcomes.

Marquee innovations to supercharge health marketing

Perspectives 360

Close the communication gap between patients and physicians through in-depth research and insights.

  • Proprietary patient and provider research
  • High-utility, multi-format HCP and DTC content programs
  • Advanced targeting and omni-channel activation

90:1

ROI on average

Healthline AI

The online AI health companion backed by the world’s largest library of clinically reviewed content.

  • Built-in audience reach
  • Designed to activate health-curious consumers
  • Integrated services to go beyond just chat

70%

consumers trust Healthline AI over ChatGPT

Practice Forward

Supporting providers in the new world of patient health discovery.

  • High-touch experiential activations
  • Interactive thought leadership
  • Ongoing specialty-specific education

61%

of providers say its complicated 
for HCPs to engage online

Clinically Validated Influencer Network

A first-of-its-kind, socially-anchored innovation combining cultural relevance, clinical validation, and patient conversion.

  • Hand-selected, verified, and media-trained physicians
  • Engaging content that leverages full-funnel distribution
  • End-to-end attribution—from education to appointment

1.5x

higher engagement than benchmark

Health credibility, authority, and utility for the new era of health

Reality Check

Delivering credibility in a time of health noise and mistrust.

  • New editorial tentpole to combat misinformation
  • Anchored in social to meet misinformation where it matters
  • Cross-brand, cross-platform activations
  • Led by a robust team of experts; amplified by verified ambassadors

86%

of U.S. physicians say medical misinformation has surged over the past five years.

Action Guides

A connected ecosystem of condition content and tools that guide patients from exploration to action at every stage of their journey.

  • Interconnected navigation
  • Direct, concise information
  • Seamless Utility integration
  • Re-engagement and retention activations

+475%

actions per session vs tradition articles

Daily Dose

Bite-sized, medically-vetted lessons that guide users from diagnosis to daily management.

  • Proven modular format and gamification
  • Created by specialists and reviewed by health experts
  • Dynamic, personalized daily touches

8 in 10

users took recommended next step 
after first lesson

The leading media platform for both patients and providers across the continuum of care.

One partner for a connected health journey.

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