More touchpoints haven't solved the problem. People now move across search engines, health sites, social platforms, provider directories, and AI tools with clear intent. But at the moment it counts, the path forward still breaks down.
In early 2026, Fullspan Health surveyed more than 1,200 U.S. adults to understand why—and what brands can do about it. The findings are clear: people don't need more information. They need experiences that help them take the best next step.
This whitepaper examines where healthcare engagement is falling short, why trust matters more in an AI-driven world, and how brands can move from visibility to genuine utility.
